Entertainment & Hospitality
Our Entertainment and Hospitality industry solutions focus on the changing market dynamics of travel & leisure, lodging, and media & entertainment companies where customer-centric differentiation is the key value discipline for most companies. The new consumer is
- more knowledgeable with internet and mobile accessibility, online consumer-created content and social networks. Price and convenience are essential differentiators for most companies.
- more empowered and demands unique requirements, tailored communications, and self-service and multi-channel options. Speed, volume, and transparency associated with internet travel distribution has put new pressure on most companies to re-calibrate their value chains.
- more diverse since there is a lot of global and local influence and the consumer is very individualistic and demanding more convenience. Data-driven personalization and destination flexibility is key for companies to compete.
RCG offers its clients a very customer-centric transformation - incorporating the customer’s perspective into the company’s business and operations strategy, capability development, and execution to improve business performance and build customer loyalty. We help our clients with relevant, practical, and innovative solutions:
- Insight Driven Marketing and Loyalty Management
- Solutions to drive loyalty program participation and guest satisfaction
- Execute targeted and intelligent closed-looped online and mobile marketing campaigns, along with management of social media channels
- Apply consumer insight to identify alternative revenue sources
- Optimized Revenue Management
- Utilize analytics to build models to predict demand and availability
- Optimize pricing and yield through integration of predictive forecasts, guest value, and local market conditions
- Push automated rates and offers through optimal channels
- Integrated Distribution
- Develop data-driven single and integrated view of system-wide inventory and channel demand
- Effectively manage call center operations and productivity
- Strong Web and Mobile Presence
- Build-out world-class direct web capabilities
- Build analytical models to tap into social media channels
RCG’s Entertainment & Hospitality practice assists clients in building process and system capabilities to manage the value chain in an efficient and effective manner.
Our solutions help clients improve productivity, optimize processes, increase revenue, control costs, and drive innovation through the effective use of technology integration and data-driven solutions in the following areas:
- Sales and Agency planning
- Product Design, bundling, and packaging
- Distribution Mix Management
- Contract Management
- Scientific Pricing and Yield Management
- Multi-channel Marketing
- Catalog Management
- Booking & Fulfillment
- Real-time Inventory Management
- Customer Contact Management
- Workforce Management